Nightbeacon

Your funnel has 30-60 things wrong with it. Here's the list.

I audit your landing page, VSL, checkout, upsell, and post-purchase email sequence using a 7-lens method that finds what most auditors miss. Built for course creators, coaches, and digital product operators running paid traffic.

$297 — intro pricing for the next 3 audits while I build case studies. Then $497.

Sound familiar?

You're spending $40, $80, $200 a day on ads. The funnel converts at 1-something percent. You've A/B tested headlines. Tested CTAs. Swapped images. Adjusted prices.

Numbers don't move.

You've been heads-down building this for months. You wrote the copy. You picked the structure. You know every line of it. Which means you can't see what your buyers see anymore — the dropped objections, the voice drift, the broken sequence pacing, the cart-step friction that quietly costs 10-30% of your conversions.

A funnel auditor sees what you can't.

Who's doing the audit?

I'm Brett. I run direct-response digital product funnels — the same kind I'm offering to audit. I've spent the last three-plus years studying funnel building, running, and scaling, and recently productized that work into The 7-Lens Audit method by running it through every asset in my own funnels.

My approach pulls from the conversion copywriting tradition (Schwartz, Hopkins, Halbert) plus modern upsell-specific frameworks. The audits find what most operators miss — voice drift, mechanism breaks, decline-copy weakness, cart-step friction, sequence overlap. The kinds of things that quietly cost 10-30% of conversion rate.

The 7-Lens Audit

The audit runs every asset of your funnel through seven analysis lenses — direct-response copywriting, voice consistency, mechanism continuity, awareness-level matching, upsell-specific psychology, structural diagnostics, and deliverability friction. One framework finds the surface issues; seven find what the others miss.

For $297, I audit these five assets:

  • Landing page — copy, structure, CTA architecture, voice consistency

  • VSL (if applicable) — script structure, awareness-level matching, mechanism continuity, voice consistency

  • Checkout flow — Step 1 + Step 2 if two-step, form copy, trust signals, order bump positioning

  • One upsell page — continuation logic, value stack, decline copy, pricing architecture

  • One post-purchase email sequence (3-5 emails) — voice consistency, mechanism continuity, sequence architecture, deliverability friction

Funnels with multiple upsells, several email sequences, or unusually complex structures need expanded scope. Message me before purchasing and we'll quote it.

What You Get

  • Loom screen recording walking through your funnel with audio commentary on every finding

  • Written audit report broken into Quick Wins / High-Impact / Test Ideas

  • Action tracker (markdown or Notion) ranking fixes by impact and effort

  • Reasoning provided for every finding so you understand the why, not just the what

  • 5 business days from the moment that I have the required funnel access and materials.

Every finding traces back to a specific framework. You won't get "your headline could be punchier" gut-feel feedback. You'll get "this headline is too sophisticated for cold traffic — here's the test."

The Math

A CRO consultant runs $250-500/hr with a 4-8 hour minimum. Agencies charge $2,000-5,000 for a one-time audit. Both take 2-4 weeks before you get findings.

This is the same depth, delivered in 5 days.

If you spend $50/day on ads at a 1.5% conversion rate, a 0.5-point conversion lift saves you $1,800 over the next year. A 1-point lift saves $3,600.

The 7-Lens Audit pays for itself if it surfaces a single fix that lifts your conversion by half a percentage point. Most audits surface 30-60 findings. The math runs in your favor before you even ship the changes.

$297

Three spots at intro pricing, first come, first served. After audit #3, pricing moves to $497.

What's NOT Included

To keep the audit fast and focused, the following are not part of this scope:

  • Implementation of fixes

  • Copywriting rewrites

  • Ad creative production

  • Ad account management

  • Pixel setup

  • GHL / automation / Make.com builds

After the audit, if you want me to handle implementation on any specific finding, I'll quote that work separately.

Refunds

The audit is custom work. Once delivered, no refunds.

If something is unclear in the report, I'll clarify on a follow-up call — included with every audit.

Common Questions

Why $297 if it's normally a $2,000-5,000 service?
I'm building a case-study library for this productized version. The first three buyers get the same audit at intro pricing — in exchange, I'm hoping for testimonials I can use on the page. After audit #3, pricing moves to $497.

Do I need to give you access to my funnel?
Yes — full access to your live pages and email sequences. I'll send a checklist after purchase.

What if my funnel doesn't have a VSL?
That's fine. I'll audit the assets that exist and adjust the deliverable accordingly.

Can you do this for [my specific niche]?
Most digital product funnels share the same structural elements regardless of niche. If your funnel is dramatically different from the standard frontend → upsell → email sequence pattern, message me before purchasing.

What about implementation help after the audit?
I quote implementation work separately based on what you want done. The audit gives you a prioritized fix list — you can do them yourself, hand to a contractor, or come back for specific implementation.

Questions before buying? Email [email protected]

A service of Nightbeacon Digital LLC.